Alica Don

FS Hackney is an assertive typeface. Square curves and a linear down-to-earth nature create a soft and gentle sans serif typeface. Inspired by the thought “it doesn’t have to be like this” Hackney is meticulously honed to perform in exacting conditions. Refined, assured and very versatile.

FS Silas is an enigmatic typeface.

First impressions are of a functional, multi-purpose typeface with a cool, edgy, angular character. Gaze into its eyes a little longer, though, and you’ll detect a more nuanced, colourful personality, with full, open, satisfyingly squarish forms balancing the abruptness of the sharply-angled terminals and ascenders. Authoritative, official and stern on the outside; amiable and welcoming on the inside.

Elliot is an enduring typeface. A future-proof, 21st Century, open & harmonious sans serif design. Rooted in 60’s Brit modernism but re-born with neo-modernist vigour. Elliot’s clear fluid shapes lend words a distinctive and optimistic bounce.

FS Conrad, is a conceptual typeface. Formed from the theoretical ideas of the work of artist Conrad Shawcross for his Chord exhibition. FS Conrad, an intricate display typeface composed of fine parallel lines that overlap to create a multilayered texture within words.

FS Irwin is an incisive typeface.

Inspired by New York and cosmopolitan

city life, FS Irwin is an adaptable sans

serif with calligraphic roots.

The design, proportions and details are

usable and authentic making it suitable

for countless situations. A perfectly

clear typeface that can communicate

an idea with precise simplicity.